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We research and deliver targeted communication campaigns in hard-to-reach regions, including conflict zones and areas with limited access. By combining advanced ML technologies with deep local expertise, OpenMinds reaches audiences in restricted environments to foster trust and counteract malign influence.
CAPABILITIES
Real-Time Monitoring of Societal Dynamics
Monitor prevailing societal attitudes, beliefs, and behaviours in real-time, focusing on key events, influential personalities, and institutions.
Use advanced analysis to categorise audiences based on psychological traits, attitudes, and sociodemographic factors.
Micro and Long-Term Trend Detection
Uncover short-term shifts and long-term patterns through real-time monitoring and year-over-year analysis.
Ethical and Effective Outreach
By adhering to strict ethical frameworks, we ensure that our interventions protect vulnerable populations while countering disinformation.
Effectiveness Measurement
We evaluate the impact of campaigns through metrics such as message delivery rates, click-through rates (CTR), and sentiment shifts. Longitudinal sentiment analysis and Randomized Controlled Trials (RCTs) provide deep insights into behavioral changes and campaign sustainability.
Analyse over 5 million data points daily to understand the operational environment