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We specialise in meticulously assessing the impact of your campaigns, ensuring accuracy and delivering detailed insights.
CAPABILITIES
Influence Assessment
Influence Campaign Attribution
Behaviour & Attitude Change Drivers
As a result of 380+ campaigns conducted in hard-to-reach and complex environments, OpenMinds developed a proprietary framework for the effectiveness measurement of counter-disinformation campaigns, drawn on the best practices and methods from behavioural sciences, digital marketing campaigns, and communications.
We ensure every intervention and campaign is backed by robust evaluation mechanisms. This includes:
Conducting detailed assessments of campaign effectiveness, including A/B testing and sentiment analysis.
Measuring attribution and effects on public attitudes and behaviours.
Assessment of cost per conversion (key event) to evaluate budget effectiveness.
Providing comprehensive post-campaign analysis to identify lessons learned and opportunities for improvement.
Monitoring impact of critical events on attitudes in real-time.
